| EXPERIENCE: | | We, at ROYAL AIR GROUP, believe that Reliability, Cohesion, and Continuity are the most critical elements for which Ciera exists to establish, connect, and maintain the best customer experience.
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| LOYALTY: | | Ciera will automatically reward every customer in a relevant and consistent way, so they receive more of what they really value the most.
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| COMMUNICATION: | | Ciera, within a secured environment, will Personalize and Tailor each message to every customer based on their own selected preferences.
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| CHOICES: | | With Ciera, All customers have the inalienable right to more precisely choose the exact products and services they value the most. In real time, Ciera will immediately create and only offer the very best significant choices for our customers.
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| PROMOTIONS: | | Ciera will leverage promotions on the items that are appealing and most often purchased. Ciera will enable our Customers to transition past the mere doctrine of consumption, to more accurately identify specifically relevant products and services that matter the most.
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| PRICE: | | ROYAL AIR GROUP will price it’s products and services to provide the maximum value to our customers. Ciera enables our customers to select the best overall value options based on their own specific preferences precisely tailored for each individual.
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| FEEDBACK: | | We will act upon customer questions and concerns to actually resolve problems. Ciera will enable a discrete two-way conversation in real time to establish a direct local connection with our customers 24/7. |
-TM